Lassie Brand Dog Food Training Treats Baked with Lamb

Lassie Brand Dog Food Training Treats Baked with Lamb
Photo provided by Flickr
Now, the collie from Canyon Country - the ninth in the Lassie bloodline - is launching her own dog food brand, receiving a lifetime achievement award and kicking off a 25-city promotional tour.
Dog foods and cat foods recalled include the following brands and formulas:
Photo provided by Flickr
So I have been researching dog foods, and I came across a brand that is supposedly "endorsed" by Lassie, and it is called "Natural Way". The first five ingredients seemed pretty good... Lassie Natural Way is a brand that produces natural dog food
Photo provided by FlickrLassie Brand Dog FoodTraining Treats Baked with Lamb
Photo provided by FlickrNew dog food brands Pal and Lassie were introduced during the 1950s
Photo provided by Flickr
These statistics—and the scent of opportunity—weren't lost on Classic Media. Charged with finding licensing prospects that were not only favorable to the company, but also complemented the venerable Lassie brand image, the company realized dog food was a key category.From dog food and treats to beds, leashes and t-shirts, we turned Lassie Dog Co. into a lifestyle brand that celebrates the special bond we have with our own furry, four-legged heroes."We saw strategic advantage in marketing Lassie Natural Way premium dog food exclusively to supermarkets," he says. "The brand is affordably priced to compete with high-end pet specialty store brands. Its natural formulation and upscale positioning are what consumers are looking for."Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by , which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film , a remake of the 1938 classic . "Our ambitions are global," , DreamWorks Animation’s chief brand officer, "dog food, dog accessories, dog grooming, dog beds, dog training," targeted mainly at adults. None of these planned Lassie products are available right now, but the studio says deals for all of them are in the works. Francis goes on to say that motion picture work isn't necessary - they can make millions off the dog just by selling her brand to everything from grooming supplies, dog food, and dog training accessories.The initial recall in March 2007 involved all these brands of wet dog food made at its two American plants:
America's Choice, Preferred Pets, Authority, Award, Best Choice, Big Bet, Big Red, Bloom, Bruiser, Cadillac, Companion, Demoulas Market Basket, Shep Dog, Food Lion, Giant Companion, Great Choice, Hannaford, Hill Country Fare, Hy-Vee, Key Food, Laura Lynn, Loving Meals, Main Choice, Mixables, Nutriplan, Nutro Max, Nutro Natural Choice, Nutro, Ol'Roy, Paws, Pet Essentials, Pet Pride, President's Choice, Price Chopper, Priority, Publix, Roche Bros, Save-A-Lot, Schnucks, Springsfield Pride, Sprout, Stater Bros, Total Pet, My True Friend, Western Family, White Rose, Winn Dixie and Your Pet. "Our ambitions are global," , DreamWorks Animation’s chief brand officer, "dog food, dog accessories, dog grooming, dog beds, dog training," targeted mainly at adults. None of these planned Lassie products are available right now, but the studio says deals for all of them are in the works. Francis goes on to say that motion picture work isn't necessary - they can make millions off the dog just by selling her brand to everything from grooming supplies, dog food, and dog training accessories.NEW YORK, April 28, 2006 /PRNewswire via COMTEX/ -- Bone-appetit! Lassie is launching her new natural dog food, biscuit and treat line, Lassie Natural Way(TM), on May 1st to give pets the opportunity to be "treated" just like the world's most famous pooch. The brand new line is made from all-natural wholesome ingredients and provides complete and balanced nutrition. The star of eleven movies and the two-time Emmy Award winning TV show will "em-bark" on a five month national tour to promote pet health and the benefits of a natural diet.